Terms and Conditions

"We", "Us", "Our" — means <a href="https://www.dubaiadvertising.ae">Dubai Advertising</a> and its operating entity, Media Agency Group FZ-LLC, including its officers, employees, and authorised agents.

"You", "Client" — means the person or organisation accessing our website, requesting services, or otherwise entering into an agreement with us.

"Website" — means the website owned and operated by us, through which we promote, offer, or deliver advertising and media-related services.

"Services" — means the planning, sale, and execution of advertising services provided by us, including but not limited to: Digital advertising campaigns; Physical or print media placements; Media proposals, plans, schedules, artwork, and creative strategy; Account and campaign management.

"Proposal" — means any document, quotation, presentation, or recommendation we provide to you regarding our services. Proposals are not binding offers unless explicitly agreed in writing.

"Intellectual Property" or "IP" — means any creative material, plans, specifications, copy, artwork, strategy, proprietary format, documentation or software provided by us, whether in draft or final form.

"Media Supplier" or "Media Owner" — means any third-party entity that provides advertising inventory (e.g. newspapers, digital networks, outdoor/OOH media) that we may propose or liaise with on your behalf.

"Non-Circumvention" — refers to the obligation not to bypass us to engage directly with any media supplier or partner introduced or recommended by us.

"Agreement" — refers collectively to these Terms and Conditions and any service-specific proposal or written contract accepted by both parties.

No Guarantee of Media Availability — All services are subject to availability. We cannot guarantee the availability of specific advertising slots, channels, or platforms until confirmed in writing by both us and the relevant media supplier.

Proposals Are Non-Binding — Unless expressly agreed in writing, any proposal, quotation, or media schedule provided by us is for information purposes only and shall not constitute a binding offer or contract.

Third-Party Media Suppliers — We may recommend or engage with third-party media suppliers to deliver advertising services. While we make reasonable efforts to ensure quality and reliability, we do not accept responsibility for their actions, omissions, or performance unless explicitly agreed in a signed agreement. You acknowledge that we act as an intermediary and/or agent for these suppliers, and any booking or payment arrangements may be subject to their additional terms and conditions.

<strong>Accuracy of Information</strong> You must provide accurate, complete, and up-to-date information in all communications with us, including: <ul><li>Company details, billing information, and points of contact;</li><li>Campaign goals, deadlines, brand guidelines, and content;</li><li>Any technical specifications or platform constraints relevant to ad delivery.</li></ul> We are not responsible for any delays or errors caused by incomplete or inaccurate information provided by you.

<strong>Timely Approvals and Communication</strong> You agree to: <ul><li>Respond to artwork approvals, media schedules, and related decisions within reasonable timeframes;</li><li>Provide sign-off on creative or campaign plans as required;</li><li>Designate a single point of contact authorised to make decisions on your behalf.</li></ul> Delays in approvals may result in missed deadlines or forfeiture of booked advertising space, for which we accept no liability.

<strong>Content and Materials Supplied by You</strong> You are solely responsible for ensuring that any content, images, logos, artwork or data you supply: <ul><li>Does not infringe any intellectual property rights, data protection laws, or advertising regulations;</li><li>Is appropriate for public display and compliant with applicable standards (e.g., ASA guidelines, CAP Code);</li><li>Is submitted to us within any timeframes we reasonably request.</li></ul> We reserve the right to refuse to publish or distribute any content that we, in our sole discretion, deem unlawful, offensive, misleading or harmful to our reputation.

Compliance with Terms — You must comply with all obligations set out in these Terms, and any additional conditions specified in a signed proposal or agreement. Failure to meet these responsibilities may result in delays, service suspension, additional charges, or termination of the agreement.

Regulatory Compliance — You are responsible for ensuring that all advertising content complies with UAE advertising laws, platform policies, and sector-specific regulations. We accept no liability for regulatory penalties arising from client-supplied content.

All content, materials, documents, proposals, plans, concepts, media schedules, strategies, designs, and creative work provided by us (whether in written, visual, digital, or oral form) are the intellectual property of <a href="https://www.dubaiadvertising.ae">Dubai Advertising</a> or its licensors unless otherwise agreed in writing. You acknowledge and agree that: <ul><li>All materials shared with you during proposal, negotiation, or campaign delivery phases are proprietary and confidential.</li><li>You may not copy, reproduce, distribute, adapt, or otherwise use our materials or methods for any purpose other than the campaign for which they were intended.</li><li>You may not disclose any proposal or creative concept to third parties without our express written consent.</li><li>Intellectual property rights in any materials we create or supply remain ours unless explicitly assigned or licensed to you under a separate agreement.</li></ul>

Any use of our intellectual property beyond the scope of the original service engagement is strictly prohibited and may result in legal action to recover damages or injunctive relief. You agree to indemnify and hold us harmless against any claims, losses, or liabilities arising from infringement of third-party rights in materials supplied by you. We reserve all rights not expressly granted in these Terms or in writing.

<strong>Breach of this clause:</strong> A breach of this clause shall entitle us to: <ul><li>Immediate termination of any ongoing services or negotiations;</li><li>Compensation equivalent to the full commercial value we would have received from the engagement had the non-circumvention not occurred; The parties agree that such compensation represents a genuine pre-estimate of loss and is not a penalty;</li><li>The pursuit of legal remedies including but not limited to injunctive relief, damages, and recovery of legal costs.</li></ul> This provision is intended to protect our legitimate business interests and the goodwill of our professional relationships.

<strong>Placing an Order</strong> An order for services is deemed accepted when: <ul><li>You confirm acceptance of a written proposal, quotation, or media plan by email, signature, or online confirmation;</li><li>We issue a formal invoice or written confirmation of the booking.</li></ul> Verbal instructions or general discussions do not constitute a confirmed order unless subsequently documented and acknowledged by us in writing. Each confirmed order forms a separate agreement governed by these Terms.

<strong>Payment Terms</strong> Unless otherwise stated in a proposal or invoice: <ul><li>All invoices are due within <strong>14 days</strong> of the invoice date;</li><li>Campaigns may be paused or cancelled if payment is not received by the agreed due date;</li><li>Services will not be delivered where payment in advance is a condition and remains outstanding.</li></ul> We reserve the right to require full or partial <strong>payment upfront</strong> for new clients, large bookings, or where third-party media commitments are involved.

<strong>Late Payments</strong> Where payment is overdue: <ul><li>We reserve the right to charge <strong>statutory interest</strong>;</li><li>We may suspend services without notice until payment is received in full; Suspension of services shall not constitute breach of contract;</li><li>You may be liable for any administrative, legal, or recovery costs we incur as a result of non-payment.</li></ul>

Currency and VAT — All prices are quoted in AED and exclusive of VAT, unless stated otherwise. You are responsible for any applicable taxes, fees, or bank charges associated with your payment.

No Set-Off — All payments shall be made in full without deduction, counterclaim, or set-off.

<strong>Delivery Timelines</strong> We will use reasonable efforts to deliver services in line with agreed deadlines. However: <ul><li>Timelines are dependent on the timely provision of content, approvals, and materials from you;</li><li>Delays caused by third-party media suppliers, technical issues, or force majeure events may affect campaign start or completion dates.</li></ul> We are not liable for any delay in service delivery caused by your failure to meet agreed responsibilities or respond within reasonable timeframes.

<strong>Proofs and Approvals</strong> Where applicable, you will be provided with proofs, mock-ups, or schedules for approval before final placement. It is your responsibility to: <ul><li>Review and approve materials in writing before production or publication;</li><li>Flag any errors or omissions before final approval.</li></ul> Once approved, we accept no liability for any errors, omissions, or dissatisfaction with the creative content unless caused by our own negligence.

<strong>Subcontracting and Delegation</strong> We may use third-party suppliers, designers, or media agencies to fulfil parts of your campaign. In such cases: <ul><li>We will remain your primary point of contact;</li><li>We do not accept liability for delays, errors, or performance failures of those third parties unless we have expressly assumed responsibility in writing.</li></ul>

<strong>Performance Expectations</strong> While we use industry expertise to plan and place your advertising effectively, we do not guarantee: <ul><li>Any specific results, audience engagement, sales outcomes, or ROI;</li><li>That advertising will be delivered free from all errors, disruptions, or media-side changes.</li></ul>

<strong>Platform Dependency</strong> We are not responsible for changes, suspensions, bans, or policy updates imposed by digital platforms or media owners. All services are provided on a best-efforts basis, and any performance estimates are for guidance only.

<strong>Client-Initiated Cancellations</strong> You may request to cancel an order in writing at any time. However, cancellation is subject to the following terms: <ul><li>If cancellation occurs <strong>after written acceptance of a proposal but before third-party bookings</strong>, you may be charged for any time or administrative costs incurred;</li><li>If <strong>third-party media space or production has been booked</strong> on your behalf, you will remain liable for <strong>100% of those committed costs</strong>, even if cancellation occurs before the campaign goes live;</li><li>If a campaign has already begun, no refund or credit will be issued for unused portions of the service unless agreed in writing.</li></ul>

<strong>Amendments and Rescheduling</strong> Requests to amend or reschedule services must be made in writing. We will consider such requests on a case-by-case basis and may: <ul><li>Accept the amendment without charge (if feasible);</li><li>Apply a reasonable <strong>rescheduling or amendment fee</strong> to cover additional time or supplier charges;</li><li>Decline changes where it would be commercially or operationally unreasonable to accommodate them.</li></ul> No change shall be binding unless confirmed by us in writing.

<strong>Cancellation by Us</strong> We reserve the right to cancel an order or terminate services without liability if: <ul><li>You fail to pay on time;</li><li>You breach any material obligation under these Terms (including IP or non-circumvention);</li><li>A force majeure event prevents us from delivering services for more than 14 consecutive days.</li></ul> In such cases, we will issue a pro-rata refund only for services not yet rendered, except where third-party costs are non-refundable.

<strong>No Guarantee of Results</strong> While we apply professional skill, care, and experience to every campaign, you acknowledge that: <ul><li>Advertising effectiveness depends on numerous external factors beyond our control (e.g. market trends, audience behaviour, algorithm changes, media partner performance);</li><li>We do not warrant that any campaign will achieve a particular outcome, engagement level, or return on investment (ROI).</li></ul> All performance estimates are provided for guidance only and are not contractually binding.

<strong>Limitation of Liability</strong> To the maximum extent permitted by law, our total liability to you for any loss, damage, or claim arising out of or in connection with these Terms (whether in contract, tort, negligence or otherwise) shall be limited to: <ul><li>The total amount paid by you to us in relation to the specific campaign or project giving rise to the claim.</li></ul> We shall not be liable for: <ul><li>Loss of profit, revenue, goodwill, anticipated savings, or business opportunity;</li><li>Indirect, consequential, or special damages of any kind;</li><li>Any third-party failure, delay, or non-performance, including media owners or ad platforms.</li></ul>

<strong>Exclusions</strong> Nothing in these Terms shall exclude or limit liability for: <ul><li>Death or personal injury caused by our negligence;</li><li>Fraud or fraudulent misrepresentation;</li><li>Any other liability that cannot be excluded under applicable law.</li></ul>

<strong>Reliance and Due Diligence</strong> You are responsible for: <ul><li>Reviewing and approving all campaign materials;</li><li>Ensuring the suitability of services for your business or industry;</li><li>Seeking independent advice (legal, financial, or technical) where appropriate before relying on our recommendations.</li></ul>

<strong>Termination by You</strong> — You may terminate the agreement by providing written notice if: <ul><li>We materially breach these Terms and fail to remedy the breach within <strong>14 days</strong> of written notice;</li><li>We become insolvent or cease trading;</li><li>You choose to cancel in accordance with the provisions set out in <a href="#cancellations-and-amendments">Section 9 (Cancellations and Amendments)</a>.</li></ul> Any refund entitlement will be subject to the refund conditions and third-party liabilities set out in that section.

<strong>Termination by Us</strong> — We may terminate the agreement with immediate effect by written notice if: <ul><li>You fail to pay any amount due within <strong>7 days</strong> of a reminder notice;</li><li>You breach any material term of these Terms, including but not limited to <a href="#intellectual-property">Section 5 (Intellectual Property)</a>, <a href="#confidentiality">Section 6 (Confidentiality)</a>, or <a href="#non-circumvention">Section 7 (Non-Circumvention)</a>;</li><li>You become insolvent, cease trading, or enter into liquidation;</li><li>We determine that continuing to work with you would damage our commercial interests, reputation, or regulatory standing.</li></ul>

<strong>Effect of Termination</strong> — Upon termination: <ul><li>All outstanding fees and third-party costs incurred on your behalf will become immediately payable;</li><li>Any licences, approvals, or permissions granted to you by us will be revoked;</li><li>You must immediately cease using our content, materials, proposals, and any other items covered under our Intellectual Property rights.</li></ul> Termination shall not affect any rights, remedies, obligations, or liabilities that have accrued prior to termination.

<strong>Survival of Terms</strong> — Any clauses that by their nature are intended to survive termination — including but not limited to those on payment obligations, intellectual property, non-circumvention, and limitation of liability — shall remain in full force and effect.

<strong>Data Handling and GDPR Compliance</strong> — We collect and process your personal data only as necessary to: <ul><li>Deliver our services;</li><li>Manage our commercial relationship;</li><li>Comply with legal obligations.</li></ul> All personal data is handled in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), and other applicable privacy laws. We take appropriate technical and organisational measures to safeguard personal data against unauthorised access, misuse, alteration or loss.

<strong>Third-Party Processors</strong> — Where necessary to deliver services, we may share your personal data with trusted third parties such as media suppliers, analytics platforms, and software providers. These processors act under our instructions and are subject to contractual obligations to protect your data.

<strong>Privacy Policy</strong> — For full details of how we collect, store, use and share personal data, please refer to our Privacy Policy available at:</br><a href="https://www.dubaiadvertising.ae/privacypolicy">https://www.dubaiadvertising.ae/privacypolicy</a>.</br>By using our services, you consent to our use of your data in accordance with that policy.

<strong>Your Rights</strong> — You have the right to access, correct, restrict, or delete your personal data, as well as the right to withdraw consent or lodge a complaint. To exercise your rights or raise any concerns, please contact:</br>Email: <a href="mailto:privacy@dubaiadvertising.ae">privacy@dubaiadvertising.ae</a>

These Terms and any disputes or claims arising out of or in connection with them (including non-contractual disputes or claims) shall be: <ul><li><strong>Governed by the laws of the United Arab Emirates</strong>;</li><li><strong>Subject to the exclusive jurisdiction of the courts of the United Arab Emirates</strong>.</li></ul> You and we agree to submit to the jurisdiction of these courts, and you waive any objection to such jurisdiction on the grounds of inconvenient forum or otherwise. This clause shall apply regardless of your location or the location of any services or advertising activities undertaken.

<strong>Entire Agreement</strong> — These Terms and any documents expressly referenced herein constitute the entire agreement between you and us and supersede any previous discussions, emails, negotiations, or representations, whether written or oral.

<strong>Force Majeure</strong> — We shall not be liable for any delay or failure in performance caused by events beyond our reasonable control, including but not limited to: natural disasters, strikes, internet outages, civil unrest, supplier failure, or government restrictions.

<strong>Assignment</strong> — You may not assign, transfer, or sub-license any of your rights or obligations under these Terms without our prior written consent. We may assign or transfer our rights at any time, provided it does not reduce the guarantees provided to you.

<strong>Waiver</strong> — No failure or delay by us to enforce any right or provision under these Terms shall constitute a waiver of that right or provision.

<strong>Severability</strong> — If any provision of these Terms is found to be invalid, unlawful, or unenforceable by a court or regulator, the remaining provisions shall remain in full force and effect.

<strong>No Partnership or Agency</strong> — Nothing in these Terms shall create or be deemed to create any partnership, joint venture, or relationship of principal and agent between the parties.

<strong>Survival</strong> — Any provision of these Terms that is intended to continue in effect after termination or expiration shall survive.

<strong>Contact</strong> — For all legal or contractual correspondence, please contact:</br><strong>Email:</strong> <a href="mailto:legal@dubaiadvertising.ae">legal@dubaiadvertising.ae</a>.</br><strong>Postal Address:</strong> Al Sufouh Complex, Media City, Dubai, UAE.